Plans For Every Need
All social media advertising plans include:
Ad Account Setup & Optimization
Setup of your ad account on our business manager and optimization of your ad account to ensure maximum efficiency in delivering your ads
Specified Audience Targeting
Target your ads based on who your audiences are, their interests and habits, what they are actively researching, or how they have interacted with your business.
Mobile Device Optimized Ads
Putting an emphasis on targeting mobile devices with your campaigns in order to reach your largest potential audience.
Installation of Tracking Pixels on Website
A code that shows you the actions people take on your website so you can measure the effectiveness of your advertising.
Dedicated Social Media Account Manager
A dedicated account manager to service all your needs and answer any questions you may have regarding your plan.
24 Hour Business Response Time & Content Monitoring
Standard Monthly Reporting & Analysis
Monthly Advertising Copy Tweaks
Monthly advertising copy tweaks for each of your ads to ensure we find the right copy to drive results
No Maximum Ad Spend Limits
There is no limit on how much ad spend you want to allocate to your campaign.
Frequently Asked Questions
What is social media advertising?
Social media advertising refers to placing paid ads on social media platforms. These ads can take various forms, such as sponsored posts on Facebook, promoted tweets on Twitter, or sponsored stories on Instagram. Social media advertising aims to reach a specific target audience and encourage them to take a particular action, such as visiting a website, downloading an app, or making a purchase. Social media advertising is a powerful way for businesses to reach their customers and can effectively drive brand awareness, engagement, and sales.
How effective is social media advertising?
The effectiveness of social media advertising can vary depending on several factors, such as the specific social media platform, the target audience, the ad format, and the ad content. Some studies have found that social media advertising can effectively drive brand awareness, engagement, and sales. For example, a study by Hootsuite and We Are Social found that social media advertising accounted for 32% of all online sales in 2018. However, it’s essential to carefully consider your goals and target audience when planning a social media advertising campaign and regularly track and analyze the results to ensure your ads are performing well.
What are the different types of social media advertising ads?
There are many social media advertising ads, and the specific types available can vary depending on the social media platform. Here are some examples of common types of social media advertising ads:
Sponsored posts: These are posts that appear in the news feed of a social media platform and are paid for by a business. They may seem like regular posts, but they’re typically marked as “Sponsored” or “Promoted.”
Promoted posts: These are similar to sponsored posts but are typically only shown to a specific target audience defined by the business.
Sponsored stories: These ads feature user-generated content such as a post or photo from a customer. They may appear in the news feed or as a banner ad.
Display ads appear on the side or top of a social media platform’s website. They may be static or animated and link to a business’s website or a specific landing page.
Video ads: These ads use video to tell a story or promote a product or service. They may appear in the news feed or as a pre-roll ad on a video platform.
Carousel ads allow businesses to feature multiple products or images in a single ad. Users can swipe through the different products or photos to see more.
Lead generation ads: These allow users to sign up for more information or receive a special offer from a business without leaving the social media platform.
Slideshow ads: These ads use a series of images to tell a story or promote a product or service. They may appear in the news feed or as a banner ad.
What are the advantages of social media advertising?
There are many advantages to using social media advertising as part of a business’s marketing strategy. Some of the key benefits include:
Targeted reach: Social media advertising allows businesses to target their ads to specific demographics, interests, and behaviors. This helps ensure that the right people see the ads and that they are more relevant to their interests.
Measurable results: Most social media platforms provide detailed analytics and tracking tools, which allow businesses to measure the performance of their ads and make data-driven decisions about their ad campaigns.
Flexibility: Social media advertising offers a high degree of flexibility regarding ad formats, targeting options, and budget. This allows businesses to customize ad campaigns to meet their goals and needs.
Low cost: Social media advertising can be very cost-effective compared to other forms of advertising, especially for small businesses. Many social media platforms offer a range of budget options, which can help businesses to find a solution that fits their needs and budget.
Increased brand awareness: Social media advertising can effectively increase brand awareness and reach a larger audience. By placing ads on popular social media platforms, businesses can get their message in front of many potential customers.
How do you advertise on social media?
To advertise on social media, you will need to follow these steps:
Choose your social media platform: Different platforms have different audiences and advertising options. Consider which platforms your target audience will use, and choose the platform(s) that best fit your business’s needs and goals.
Determine your budget: Decide how much you will spend on your social media advertising campaign. Most social media platforms offer a range of budget options so that you can choose the best option.
Define your target audience: Think about the demographics, interests, and behaviors of the people you want to reach with your ads. You can use tools like Facebook’s Audience Insights to help you understand your audience and to create targeted ads.
Create your ad: Use the tools and resources the social media platform provides to create your ad. This may include choosing an ad format, writing ad copy, and selecting images or videos.
Set your targeting options: Use the targeting options the social media platform provides to define your target audience. You can use options like demographics, interests, and behaviors to narrow down the people who will see your ads.
Launch your ad campaign: Once you have created your ad and set your targeting options, you can launch your ad campaign. Most social media platforms will allow you to set your campaign’s start and end date and budget.
Monitor and optimize your ad campaign: Keep an eye on the performance of your ad campaign and make adjustments as needed. You can use the analytics and tracking tools the social media platform provides to see how your ads perform and make changes to improve their effectiveness.
What is a normal social media advertising budget?
There is no “normal” social media budget, as the appropriate budget for a social media advertising campaign will depend on a variety of factors, including the size of the business, the goals of the campaign, the target audience, and the specific social media platform(s) used.
Many businesses spend 5-10% of their marketing budget on social media advertising. This can be a good starting point, but it’s essential to remember that your actual budget may be higher or lower depending on your specific needs and goals.
It’s also important to note that many social media platforms offer a range of budget options so that you can choose the best option. Some platforms even allow you to set a daily or lifetime budget for your ad campaign, which can help ensure you stay within your desired budget.
What type of results should I expect from my campaign?
The results you can expect from your social media advertising campaign will depend on several factors, including the specific social media platform(s) you are using, the target audience, the ad format, and the ad content.
Social media advertising can increase brand awareness and engagement and drive traffic to your website or other online properties. You may also see increased sales or other desired actions due to your ad campaign.
To get the most out of your social media advertising campaign, it’s essential to set clear goals and to track and analyze the results regularly. This will allow you to see what’s working and what’s not and to make adjustments as needed to improve the performance of your ads.
What is the best social media platform for me to advertise on?
There is no “best” social media platform for advertising, as the best platform for your business will depend on several factors, including your target audience, budget, and advertising goals.
That being said, some of the most popular social media platforms for advertising include:
Instagram: Instagram is a photo and video-sharing platform popular with younger audiences. It offers sponsored posts, sponsored stories, and display ads.
Twitter is a microblogging platform known for its real-time news and information. It offers promoted tweets and display ads.
LinkedIn: LinkedIn is a business-focused social media platform popular with professionals and B2B companies. It offers sponsored content, sponsored InMail, and display ads.
Ultimately, your business’s best social media platform will depend on your goals and target audience. You can test ads on multiple platforms to see which works best for your business.