GENERAL FAQ'S
What services does DarkSky Digital offer?
We specialize in Growth Marketing, Social Media Marketing, Paid Media, and SEO to help your business grow online. Learn more about our services here.
Who can benefit from DarkSky Digital's services?
Our services are suitable for businesses of all sizes and industries looking to enhance their digital presence and achieve measurable results.
Why should I choose DarkSky Digital over other marketing agencies?
We focus on a data-driven approach, custom strategies, and proven expertise to deliver tangible results aligned with your business goals.
Do you work with startups?
Yes, we help startups build their brand, attract customers, and scale through impactful, cost-effective marketing strategies.
Do you offer consultations before committing to a service?
Yes, we provide an initial consultation to understand your needs and recommend strategies tailored to your goals.
Do you work with international clients?
Absolutely! We work with clients worldwide, leveraging remote collaboration tools for seamless communication.
OUR PROCESS
How do I get started with DarkSky Digital?
Visit our Contact Page and fill out the form. We’ll get in touch to understand your needs and propose a tailored plan.
What is your onboarding process?
Our onboarding process is designed to ensure a seamless start to our partnership. It begins with an initial consultation where we dive deep into understanding your business, goals, and challenges. We then define clear objectives and key performance indicators (KPIs) to measure success. This is followed by crafting a detailed strategy tailored to your specific needs.
To ensure smooth communication throughout the engagement, we establish collaborative tools and communication channels, making it easy for you to stay informed and provide feedback as the project progresses.
How do you develop a strategy for my business?
Developing a strategy for your business is a meticulous process rooted in understanding and customization. We start by conducting an in-depth analysis of your business objectives, target audience, and unique selling points. This is complemented by a detailed review of your market landscape and industry trends. From there, we identify opportunities and challenges, designing a customized strategy that aligns with your goals.
Each component of the plan—whether it’s campaign design, messaging, or channel selection—is tailored to maximize your ROI and meet your specific needs.
How do you handle competitor analysis?
Competitor analysis is a cornerstone of our strategic planning. We start by identifying your key competitors and examining their strengths, weaknesses, and market positioning. This includes a detailed evaluation of their digital presence, content strategies, and customer engagement tactics. We use this information to uncover gaps and opportunities, allowing us to develop strategies that capitalize on your advantages.
Our aim is not only to differentiate your business but to position you as a leader in your industry, ensuring that our approach provides a sustainable competitive edge.
How often will I receive updates on my campaigns?
We provide regular updates through reports and scheduled meetings to keep you informed about progress and results. These updates will all be outlined in our initial consultation as well as in your scope of work documentation.
BILLING AND PRICING
How much do your services cost?
Our services start at a base price of R15,000 ($800, €800, or £800), which covers the foundational elements of our offerings. Beyond this, we provide three distinct service tiers, each designed to cater to different levels of business needs and goals.
For unique or specialized requirements not covered in our standard service tiers, we offer custom quotes tailored to your specific objectives. This ensures flexibility and alignment with your budget and desired outcomes.
How do you handle billing?
For our South African clients, we use PayCycle, a trusted payment platform that simplifies and streamlines billing processes. International clients have the flexibility to make payments via Swift EFT, ensuring secure and efficient transactions.
We strive to make the payment process transparent and hassle-free, providing clear invoices and flexible options to suit our clients’ preferences.
Can I cancel services at any time?
Most of our contracts are structured with a minimum term of 12 months, a period we’ve found to be most effective for delivering substantial results and achieving a significant return on investment. This timeframe allows us to optimize strategies and execute campaigns for long-term success.
If you need to cancel your services, we ask for at least 30 days’ notice. Please note that if the contract’s end date hasn’t been reached, we may apply a cancellation charge.
We believe that patience and commitment are integral to achieving the best outcomes, and we communicate this openly from the start of our engagement.
What are your contract terms?
Our contracts are structured as Scope of Work (SOW) agreements and typically fall into Recurring Service Contracts.
These agreements involve a regular cadence of services, billed monthly. Each campaign begins with a consultation and kickoff meeting to discuss timeframes, and deliverables. In cases where tight deadlines must be met, we can negotiate an urgency fee to ensure timely delivery, subject to your approval.
Monthly invoices are issued seven days before the next service period, and we request payment on or before the 1st of the month to avoid delays in service.
For campaigns involving third-party platforms, such as Google Ads or social media advertising, clients are required to load payment methods directly onto those platforms.
Recurring service contracts generally have a 12-month duration, after which they convert to a month-to-month arrangement or are renewed for a further 12 month period.
How long should my commitment to DarkSky Digital be?
We typically recommend a 12-month commitment to achieve optimal results. This timeframe allows us to refine strategies, optimize campaigns, and drive sustainable, long-term success. However, the ideal commitment may vary depending on your industry, competition, and project objectives.
If you’re looking for quicker results, we may recommend short-term strategies such as paid media advertising. Regardless of the timeline, our approach is always tailored to your unique needs, ensuring we maximize impact and align with your business goals.
RESULTS
How does DarkSky Digital measure success?
At DarkSky Digital, success is defined by measurable outcomes that align with your specific business goals. We utilize key performance indicators (KPIs) to track and assess the effectiveness of our strategies. These include website traffic growth, conversion rates, return on investment (ROI), and social media engagement metrics such as reach, impressions, and audience interactions.
For paid media campaigns, we focus on cost-per-click (CPC) and click-through rates (CTR), while for SEO, organic search traffic and keyword rankings are critical measures of success.
By tailoring these metrics to your objectives, we ensure that every campaign delivers actionable insights and drives meaningful results for your business.
How soon can I expect results?
The timeline for results depends on the specific service and the complexity of your goals.
With SEO, noticeable improvements such as increased organic traffic and keyword rankings typically take 6-9 months, as this is a long-term strategy requiring consistent effort. We generally aim to see noticeable positive growth within a 9-12 month period. Our team needs 6 months for implementation and performance management in order to assess and evaluate your strategy. After 6 months, our team is able to provide you with informed insights and recommendations to move your business towards its goals
For organic Social Media Marketing, engagement and brand visibility can improve within the first 1–2 months of implementing a strategic campaign, though audience growth and significant ROI may take longer to develop. However, similar to SEO, we generally aim to see noticeable positive growth with a 6-9 month period.
Paid Media Campaigns, on the other hand, often yield quicker results, with measurable impacts like leads, traffic, or sales becoming apparent within days to weeks after launching. However, as we cannot guarantee results within a specified timeframe, we aim to see positive growth within a 3-6 month period which allows for 1-2 months for implementation and optimisation with a further month for performance monitoring and management
Our team will provide a realistic timeline during the initial consultation and keep you informed at every step.
What key performance indicators (KPIs) do you track?
The KPIs we track are tailored to the unique goals of your project, ensuring we measure what matters most to your success.
For Paid Media, we monitor metrics like click-through rates (CTR), cost-per-acquisition (CPA), return on ad spend (ROAS), and impressions to evaluate campaign efficiency.
In SEO, our focus is on organic traffic, keyword rankings, domain authority, and bounce rates, which reflect the quality of your website’s visibility.
For Social Media Marketing, we prioritize engagement metrics, such as likes, comments, shares, follower growth, and overall reach.
These KPIs provide a comprehensive understanding of campaign performance and guide adjustments to optimize outcomes.
Do you provide reports on campaign performance?
Yes, we deliver regular reports detailing the performance of your campaigns, along with actionable insights.
